MaaloDescription:
Maalo is an e-commerce jewellery brand which was created from ground up. My role as co-creator was to develop a creative strategy covering topics such as design guidelines, brand concept, research and naming. This was a great learning opportunity to be part of a unique company at such an early stage, it gave a large oversight on other tasks which I led such as logo design, packaging, stationary and colour palates. I take enourmous pride in seeing how the brand has flourished since.Work done:Naming process
Target research
Design process
Typefaces search
Pantone research
Art directionOtcome:Maalo brand design
Logo
Stationary