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CLARK        Description: 

I worked closely with the Creative Director Yulia Ivanova, to refresh CLARK’s visual identity, making it clearer, more modern, and easier to use across all platforms. Our goal was to create a design system that feels fresh, trustworthy, and user-friendly.

What We Improved:

  • Brand Guidelines, as a whole document. Divided in two, the Brand strategy and the Visual identity. 
  • Colors & Typography: We refined the color palette and fonts to create a clean, modern look.
  • Icons & Visuals: A more consistent and recognizable style to enhance clarity.
  • Digital Experience: Updated the website,  for a smoother, more engaging user journey.
  • Scalability: A flexible design system that supports CLARK’s growth and expansion.

Work done:Brand Guidelines
Layouts
Art direction of the guidelines
Picture curation
Mockups
Banners
Merch